Challenge

During the peak of the tourism season, a wildfire in a National Park posed significant threats to both safety and the local economy. The situation required a rapid and effective communications strategy to ensure the safety of travelers and the continuation of tourism activities in unaffected areas.

Solution

In response, we orchestrated a multi-faceted, award-winning crisis communications strategy. By embedding ourselves in the fire camp, we provided accurate and timely updates, informing travelers about safe destinations free from smoke and danger. Additionally, we collaborated with stakeholder groups and global media for consistent information dissemination. We also kept frontline employees in hotels and other tourism-related businesses well-informed, enabling them to share accurate messaging with visitors directly. Our comprehensive approach mitigated the potential negative impacts on tourism and safeguarded visitors and local businesses.